Well known for coining the term `Global Village`, Marshall McLuhan`s thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing `inventory of effects`, force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.