With over 800 illustrations, 29 in colour


This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer.

A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design in recent years, exploring the revolutionary impact of digital technology.

With over 800 illustrations fully integrated with the text, this indispensable account is uniquely clear, comprehensive and absorbing.