Barion Pixel
A szavak tettek.”

A kosár tartlama

Tovább a fizetéshez

Összesen fizetendő:

Új könyvek Atlantisz könyvek Minden bolti könyv Ajánlatunk Vásárlóink kedvencei Most különösen kedvező árú könyvek

Tekintse meg legújabb könyveinket

Ogilvy on Advertising

Ogilvy on Advertising
Borító: Fűzött
ISBN: 9781853756153
Nyelv: angol
Méret: 24.5
Oldalszám: 224
Megjelenés éve: 2007
-10%
5 680 Ft
5 112 Ft
Előrendelés
(Bejelentkezés szükséges)

Ogilvy on Advertising

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn`t graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy`s career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship."

In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup`s Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality...
Kiadó: Prion
Kategória: Design / Reklám




Kapcsolódó könyvek

Ez az oldal sütiket használ a felhasználói élmény fokozása érdekében. Részletek Elfogadom