Times or News is easy to understand, but why do some newspapers have strange names such as Jimplecute or Bazoo? Cataloging names from the most common to the most bizarre, Bernhard explores the history and etymology of newspapers names names that, by their very peculiarity, cry out for explanation. Bernhard focuses on printed general-interest English-language dailies and weeklies, showing that the reasons for newspaper names vary: sometimes their origins are political or historical, sometimes personal or simply whimsical.