Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we ‘blink` and go with our gut. But as scientists break open the mind`s black box with the latest tools of neuroscience, they`re discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason – and the precise mix depends on the situation. When buying a house, for example, it`s best to let our unconscious mull over the many variables. But when we`re picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world`s most interesting ‘deciders` – from airline pilots, world-famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer`s goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

"A funny and original book...accessible scientific writing in the tradition of Richard Dawkins and Oliver Sacks." (Ian Thompson, Sunday Telegraph)

"A tour de force of limpid writing, well-marshalled anecdotes and conclusions that overthrow conventional wisdom. This book could change the way you think about thinking." (Observer)

"Jonah Lehrer is a brilliant young writer. His clear and vivid writing - incisive and thoughtful, yet sensitive and modest - is a special pleasure." (Oliver Sacks)

A szerzőről:
Jonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR`S Radio Lab. He has written articles for Nature, New Scientist and the MIT Technology Review. He graduated from Columbia University in 2003 with a degree in neuroscience, and spent two years studying 20th Century Literature and Theology at Oxford University on a Rhodes Scholarship. His first book, PROUST WAS A NEUROSCIENTIST was published in the US by Houghton Mifflin in November 2007. Lehrer also writes a highly regarded science blog, The Frontal Cortex - http://scienceblogs.com/cortex/